Leading not following

Unlock the value of a multi-generational workforce

In an era of the 100 year life, organisations need to adapt to take full advantage of the opportunity offered by a multigenerational workforce.

Take our short quiz to uncover facts and insights about older workers, dispelling myths and equipping you with valuable data to build a strong business case for your organisation.

Try one of our meetings
Our supporters and trusted partners:
Winners of the 2022 Community Award awarded by the ILC
As featured in multiple publications and parliament:
Read our success stories

The business case?

We can argue the value of embracing age diversity, but without being specific to your organisation stats are easily dismissed. All that really matters is like climate change or the rise of digital technology, the population is ageing. The proportion of people entering the workforce who are 16-21 has flatlined whereas the 50+ population is growing with people wanting (and many needing) to work for longer. There are real benefits to this: as we age, we change psychologically in ways which if carefully considered offer real strategic advantage. Our article published by the OECD gives more detail.

The ageing population is one of our fastest-growing assets. It can help overcome talent difficulties, reduce workforce churn; improve engagement; reduce costs and improve productivity.

Brave Starts is working with organisations and policy makers to build the blueprint for how to lead in this era. You can be one of leaders.

How can we help?


We offer a platform to reach an audience with whom you can engage and learn from.

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- Test and trial different employee value propositions. - Test what works
- If you've got roles to hire for, come and chat about them with our members
- Stand out from the crowd by doing something different
- Create assets for you tube, social media and other channels. Bring your personality and culture to the table.

Costs start from £0


Give your career development programmes a significant refresh:

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- Foster career development skills needed for both longer career paths and the future of work
- Facilitate career ownership
- Enable employees to appreciate the stability and value of their work
- Can be tailored to fit the needs we identify as being most urgent

Costs start from £500


You aren't offering a job for life: so wow employees with the best proposition

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- Assess the career-mobility  of your employees and provide them with tools and resources to self develop and coach
- Update your outplacement offering with something market leading and fresh
- Facilitate employees to  develop skills relevant to their next role.

Costs from £30 a head

What do people want from their employer as they get older?   

We share insights from more than 6000 people aged 50-75.

You'll be pleased to learn the majority of what can be done costs nothing - or very little. This report contains lots of ideas for action you can start implementing immediately.

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Benefits to working with us

Enhance Recruitment & Retention:
Tap into the experience and expertise of older workers.
Boost employee engagement:
Create a culture where every generation thrives
Maximise productivity:
Leverage the wisdom and dedication of your ageing workforce
ESG/Corporate Social Responsibility:
As a non profit building the evidence base, supporting us helps an important mission
Support career transitions:
Help employees put their skills to use through upskilling, reskilling or outplacement support
Improve brand:
Investing in your ageing workforce will enhance your organisation’s reputation.

Talk to our community

Our professional community of over 1,900 people aged 45-75 can share their insights and offer you a safe environment to test ideas and perspectives. By engaging with us, you gain access to a wealth of knowledge, enabling you to tap into the unique perspectives of older workers. If you have specific questions that you’d like to ask our community let’s see how we can help.

Organisations we've partnered with

Our supporters provide valuable input into our work, in the form of sharing employee insights, specific research, collaboration on pilots, and commitment from senior leaders. We are proud to share the organisations who are helping shape the new career deal.

If you are interested in supporting the work of Brave Starts or want to learn more about us, please get in touch below and we will provide you with a corporate brochure with our value proposition.

Harris Karim

Co Founder
Tech Lead

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Anna Streule

Anna Streule

Co Founder
Editor and Comms

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Lucy Standing

Lucy Standing

Co Founder
Strategy and Partnerships

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We've used Brave Starts to run programmes for people wanting to make career transitions. By learning from real people and their experiences we build insight into 'what works'. We've also engaged Brave Starts to help design our internal mid life MOT programmes and to help us build our advocacy group.
Catherine Sermon
Head Public Affairs, Phoenix Insights.
For our academy programmes, we're involved with a range of charity partners. What we like about Brave Starts is they have a really strong membership base. In our last programme, Brave Starts applicants had the highest hit rate of people who got hired. If you're looking to recruit people, they have some fresh thinking and ideas which are worth you exploring"
Shelly Ogilvie
Community, partnerships and content manager, Hays Recruitment
We've used Brave Starts to help with an outplacement programme. They were able to support those wanting a new role, but more importantly we liked their ability to develop career mobility skills and provide guidance for people wanting to explore options around making career changes.
The price point of a non-profit made sense to our organisation and knowing we're also supporting a socially responsible, yet leading edge evidence based organisation was appealing"
Sarita Godber
Chief People Officer, Science Museum Group

Contact Us   

Whether you're keen to support, have a question or problem to discuss, give us your email and we'll get in touch, ideally to arrange a follow up conversation.

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Fees support our community & charities