So much more than career guidance

Why do we do it?

Frustration with ageist attitudes and broken recruitment processes mean we channel our time and energy into those most affected (our members).

Helping members see their age as an asset; developing their confidence and giving them the skills to make changes (big or small) so they feel happier and more fulfilled is hugely rewarding.

Not having to answer to sponsors, advertisers or investors means we can openly challenge what's broken and speak with an integrity the neutrality of our non-profit status offers. Members are guided to resources, sites or contacts which will benefit them (not a profit margin).

Finally - we do it because we're great at it. Our work has impact. We've changed the lives of hundreds of people and we're committed to developing the evidence base for what works.

Trusted by some amazing clients
Mike Mansfield

brave starts in UK parliament

As respected representatives of the 45+ workforce, we gave evidence to the Older Worker Select Committee. Our intimate understanding of this demographic, meant we were able to challenge the narrative that older workers are lazy and 'on the golf course' and demonstrate that governments and organisations are failing to take advantage of the many opportunities offered by an ageing workforce.

Our Amazing Volunteers

We'd be nothing without the support of people who give up their time, expertise and skill without payment or salary. You can't buy passion, but your £30 a year donation really does help towards our costs.


Give As You Learn

"100% of our fees support charities, small businesses and our own community"

A successful track record of helping people build better futures

Focused on needs as we change and get older

A dynamic community of talented, well connected professionals

Innovative opportunities  to enable longer working lives


Not for Profit

100% of fees go back into supporting our community & developing research.

Research Based

We care about evidence. If we can't back it up we don't share it - or we highlight the gaps.


Each new member helps us have a louder voice to influence change. We're in this together.

Meet the team

Harris Karim

Co Founder
Tech Lead.

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Anna Streule

Anna Streule

Co Founder
Editor and Comms

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Lucy Standing

Lucy Standing

Co Founder
Strategy and Partnerships

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Mike Mansfield

Mike Mansfield

Thought Leader
Program Director

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Alan Hayes

Alan Hayes

Career Coach

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Natalie Forkin

Natalie Forkin

Marketing Expert

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Advisory Board

We are a mission based not for profit full of incredible and passionate advisors

Ian Tracey


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David Blackburn


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Michael Easton


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Baroness Ros Altmann

Baroness Ros Altmann

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how is your £30 membership fee spent?

We operate on a volunteer basis. No one earns a salary. Fees help to supporting our platform running costs, legal fees, and general company admin. We can't grow without your support. We recommend a £30 a year fee, but feel free to make an additional or one off donation

Q: Why volunteers and not employees?

£30 a year is not enough income to offer volunteers the security of a salary but we do hope with your support and donations we can grow to a point where we can make some hires in the future.  In the meantime, your support and donations contribute towards our running costs.

Q: Why not raise the price?

We'd rather try to keep fees to a minimum and help as many people as possible.  As a non profit our goal is impact: we want to help as many as we can. Each person that joins us adds to the evidence base of what does or doesn't work.

Q: When did it start?

Harris met Lucy at a dinner exploring the solutions to an ageing society. Their visions were aligned - Lucy the psychologist specialising in mid/later life career development and Harris the tech wizard who makes everything happen. 
We're a registered Community Interest Company (basically we're too small to be a charity!) Our articles of association mean if we do generate profit in the future, it needs to go back into supporting and helping our members. Think of us as a professional body for people over 45 who want to love and enjoy their work. 

Q: Why focus on professionals 45-75? 

It is a demographic not well served by society. According to the Centre for Ageing Better, People over 50 are the demographic least likely to receive career support. The Careers and Enterprise Company (which allocates government funding for careers support) only issues funds if beneficiaries are up to the age of 21. Every FTSE 100 organisation has a 'graduate' scheme, but there are not yet 'career changer' or later year entry schemes. Our members feel job centres don't speak to them as they are generally focused on helping people get off benefits.  The professional middle class audience we serve are not fashionable or sexy. They are lost and forgotten yet they hold the keys to most of societies biggest problems.

Q: What are our goals and what do we want to achieve? 

We want to raise the standards of career guidance and support for people over 45.  Standards currently are not guaranteed and much of what is available is not practical or lacks the evidence to prove it works. (For example, you can read our article on what you should look out for if you are considering hiring a career coach) 
We truly know as people get older, they do get wiser and so many problems in our workforce can be addressed by embracing and recognising the value of our ageing population. We will have done our job when organisations invest in strategies we can prove work and when people aren't held back from opportunities they should be celebrated for achieving.


Become a Brave Starter with us!

We are always looking for brave people who want to help people succeed in their life aspirations. If you can regularly commit a few hours a week, please send us an email to with your background (preferably LinkedIn) and why you would like to join our mission and team.  

our fees support our community & charities