UNLOCKING THE VALUE OF AN AGEING WORKFORCE

We're building the AGEING BETTER blueprint


Many organisations are facing the dilemma of how to best support and engage employees through a longer career span. We are supporting organisations to become socially responsible industry leaders whilst making an impact through improving engagement, lowering recruitment costs and reducing unwanted attrition.

HOW do we help?

STEP 1
1. Download our free 'Unlocking the Ageing Workforce' report

We surveyed over 5,500 respondents from a variety of channels, to provide an in-depth understanding into the drivers, barriers, and needs of the ageing workforce. We combine the data with the best psychological evidence based insights to recommend a range of practical, low (or no cost) suggestions for action.

STEP 2
2. Career Audit and Self Coaching Tool - RESEARCH PARTNER OPPORTUNITY

Pilot for our tool - empowering employees to take ownership of their career development. Free for the first 500 employees as we build the 'norm' group.

STEP 3
3. Co-design workshops for your employees to understand what they can do to plan and put in place steps to work for longer.

STEP 4
4. Talk to us about your specific organisational challenges

We have consultancy services to support your outplacement / career transition / development

Working to proactively support an ageing workforce is a strong indication of your social responsibility

Want to learn more? Provide your email address and we'll send over our corporate deck.

£1,495 per cohort member

8 hours of group coaching with a proven structure
Small Cohorts - max 6 delegates
Zoom meetings with 2 experts doing jobs your employee wants to further understand
2 hours one on one coaching support
Membership with our Partner, Enterprise Nation.
Updated Linkedin/CV
18% fees support small businesses and charities

£2,550 per cohort member

Tailored to your organisation needs Our Brave Starts Programme with:
Additional 4 hours workshops
Up to 4 hours additional one on one coaching support
Structured shadowing and meeting experts: each day varies, but sleeves are rolled up.
30% fees support charity/small businesses

Are you a charity or not for profit?
We offer great discounts, just ask us!

WHAT ARE THE OPTIONS FOR YOUR EMPLOYEES

cost savings

Over half of employees over 50 leave organisations prematurely - at a cost of £30K per head.

SOCIALLY RESPONSIBLE

Ageism is rife. Signal your organisation as a leader not a follower.

BUSINESS
GROWTH

Roughly 1/3rd employees are coasting. This growing talent pool needs investment

cORPORATE
REPUTATION ‍

How you treat employees matters. Give them the best whilst giving back to society.

53% of employees want to make changes to their work, and Covid-19 has accelerated this.

WHAT'S THE PROBLEM

With longevity increasing, people have to work for longer but...


• Older workers are 4.2 times less likely to be called to interview than younger colleagues
• The older demographic care more about learning opportunities - but typically receive the least investment
• Following covid, the over 50+ demographic is the one most targeted for redundancy.
• 45% employees want to change career, but over 70% don't know what they want to do next.
• Over 80% of people 50+ are anxious and worried about their future.  

SUPPORTIVE ORGANISATIONS

Our supporters provide valuable input into our work, in the form of sharing employee insights, specific research, collaboration on pilots, and commitment from senior leaders. We are proud to share the organisations who are helping shape the new career deal.


If you are interested in supporting the work of Brave Starts or want to learn more about us, please get in touch below and we will provide you with a corporate brochure with our value proposition.

Harris Karim

Co Founder
Tech Lead

Learn More
Anna Streule

Anna Streule

Co Founder
Editor and Comms

Learn More
Lucy Standing

Lucy Standing

Co Founder
Strategy and Partnerships

Learn More

CASE STUDY: FSCS

We worked with the Financial Services Compensation Scheme to support their ageing workforce think about their career development opportunities.

FSCS are a progressive employer of choice and are leading the way, having won multiple awards for being the leading investors in people.

David Blackburn, Chief People Officer, has championed this work at the FSCS and is supportive of the work we are doing at Brave Starts.

Through us, we have enabled their employees to work on passions outside of their core work, to enable them to lead fuller longer working lives.

David Blackburn


BENEFITS TO YOUR ORGANISATION

BENEFITS TO YOUR ORGANISATION

DEMONSTRATES YOUR CSR COMMITMENT

Driven to make a meaningful difference to your employees

EMPLOYER OF CHOICE

Career opportunity is the biggest motivator for any age group.

COST SAVINGS

We offer significantly better value than other similar services

RESTRUCTURING WORKFORCE

Supporting your employees on the next steps in their careers

THE BRAVE STARTS APPROACH


BRAVE STARTS PROGRAMME


8 hours of group coaching using a proven structure

  • Small Cohorts - max delegates
  • Zoom meetings with 2 experts doing jobs your employee wants to further understand
  • 2 hours one on one coaching support
  • Membership with our Partner, Enterprise Nation.
  • A one on one meeting with a financial advisor
  • Updated Linkedin/CV
  • 18% fees support small business/charity
  • Clarity on next steps

£1,650 per Cohort member


BRAVE STARTS EXTENDED


Tailored to your organisations needs
Our Brave Starts programme with:

  • Additional 4 hours workshops
  • Up to 4 hours additional one on one coaching support
  • Structured shadowing and meeting experts: each day varies, but sleeves are rolled up.
  • 30% fees support charity/small businesses

£2,550 per Cohort member

DON'T TAKE OUR WORD FOR IT..

David Blackburn

"If we aren't offering a job for life, then we should be supporting employees with help and guidance towards their next role.
I want everyone at FSCS to enjoy and love their work.
We recruit and support those coming in at 50+ but likewise, we support those who are ready for a change and want to leave.
If their career is best served outside - why not support that?

- David Blackburn - Chief People Officer. Multi award winning Age Positive champion

SOME OF THE EXPERTS WHO'VE SUPPORTED OUR CLIENTS

Jo Swinson CBE

Ex-Leader of the Liberal Democrats. Ex Equalities Minister. Visiting Professor Cranfield School of Management. Expert insight into policy work, government, and politics.

Dr Yvette Ankrah MBE

Award winning Executive Coach, shortlisted for Best Coach. Awarded MBE 2017 for her work with women in business.  Provides those thinking of coaching with insights and feedback.

richard nimmo

Managing Director, Blue Ventures. The largest UK NGO supporting Marine conservation.  Managing a team of 400+ helping identify how to distribute over £400 million globally.