People are living longer than ever before, reshaping consumer behaviour, spending patterns, and market demand across almost every sector. Yet many businesses continue to overlook one of the world's fastest-growing and most influential demographic groups.
In this session, Mike Fraser, Head of Insights and Operations at SilverEconomy.com, will explore how population ageing is creating significant opportunities for innovation, growth, and business success.
You'll discover:
• Why longer lives should be viewed as a growth story rather than simply a social or economic challenge.
• Where the biggest opportunities are emerging within the rapidly expanding Silver Economy.
• Common misconceptions businesses have about older consumers – and how a better understanding of this audience can unlock stronger outcomes and competitive advantage.
Whether you're building a business, developing products and services, or exploring future market trends, this session will provide valuable insights into one of the most important demographic shifts of our time.
About Mike Fraser
Mike Fraser is Head of Insights and Operations at SilverEconomy.com, where he helps organisations understand the opportunities arising from global population ageing. Combining expertise in technology, operations, and research, Mike transforms complex demographic data into clear, actionable insights that help businesses identify emerging demand, better serve older consumers, and uncover new avenues for growth.
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